Internet Marketing can be described in many online disciplines.
SEO: Search Engine Optimization is currently the most well known form of online marketing. This specialty involves improving the quality of a website to make it more user friendly for the search engines and building up it’s online profile to give it more authority than other websites competing for the same keyword.
Social Media: With hundreds of online platforms that allow for friends and businesses to build communities online, internet marketing professionals constantly need to develop new strategies to drive business from this constantly changing form of media.
PPC: Pay per Click advertising has many forms.
- Display ads that you find on many well known websites.
- Video ads that appear before videos you want to watch on Youtube.
- Ads that show up in search results at the top and bottom of the page.
- There are even ads that are displayed by email providers when you log in based on the content of your correspondence.
PPC can be an effective way to be seen when other forms of internet marketing can be difficult. There is a cost that comes with it, but when done properly, it can provide a great deal of ROI.